After Law School graduation, many attorneys go through a mental checklist. If they intend on starting their own firm one of the top priorities is establishing an identity. Traditionally, the name of the firm is inspired by the names or initials of the founders. Many domains on the web are either identical or a slight variation of the firms name.
This is a prudent strategy for an already established firm, however, there is an alternative that will benefit sole practitioners and firms just starting to establish their identity in their city and on the internet.
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